Creativity “Editor's Pick”
The Drum "Ad of the Week"
David Reviews Pick of the Day "A beautiful addition to a lovely canon of work by Grey London for the Irish network"
Shots
Campaign UK "Touching"
British Arrows 1x Nomination

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Reliability can be a funny thing: the more dependable something or someone is, the more invisible it sometimes becomes. So, to promote Vodafone's best connection to date, we shine a light on one of life’s most reliable connections. Reminding our audience to appreciate it, rather than take it for granted. The spot reinforces the brand's credentials on bringing human-led stories to its Irish audience. Directed by James Rouse @ Biscuit Filmworks.