CCSP Brazilian Creative Club - Gold TV & Cinema
Profissionais do Ano Rede Globo - Finalist

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This film is the register of an actual experience. To promote Banco Real’s positioning, ”The bank of your life”, we used a simple device: family photos. First, we found an actual customer of the bank to star our film. With one little detail: she didn’t know what exactly she had been selected for. We then secretly hand-picked, with the help of her family members, some pictures of her personal archive. And finally, we brought the woman to this warehouse where she was surprised by gigantic printed versions of the photos we had chosen, which were displayed in chronological order from her childhood to her adult life. Her reaction was supposed to become our film… And she invited us to an unfiltered and magical ride throughout her life. The experiment debuted during TV prime time in an ambitious 2-minute version, causing an unprecedented national commotion for any brand in Brazil.