CCSP Brazilian Creative Club - Gold Radio

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How could we prove that Bradesco Insurance has the most efficient customer service? By exposing the audience to the worst customer service in an entertaining way. Our idea was to create a phone call to a fictitious insurance provider where a customer in need of a tow truck is put on hold for one hour. How? We placed snippets of the call between songs of hour-long-programs devoted to playing music free from ad breaks. And U2, Dire Straits, Queen and some other dudes did the rest for us. For free. The idea was aired in large scale on the biggest radio stations of the Country.