D&Ad - Graphite Pencil Media (Use of Events)
D&Ad - Wood Pencil Media (Use of PR)
Cannes Lions - Bronze Lion PR (Lions Health)
Cannes Lions - 8 Shortlist (Health 3x, Promo 2x, PR, Media, Outdoor)
The One Show - Bronze Pencil Outdoor (Ambient)
The One Show - Merit Cross-Platform (Experiential Advertising)
The One Show - Merit Direct (Ambient / Environmental)
Clio Awards (Healthcare) - Silver Direct
Clio Awards - Bronze Out of Home
FIAP - Gold Innovation
FIAP - Silver PR
Wave Festival - Silver PR
Wave Festival - Bronze Promo
7+ GPC Leo Burnett (Milan, May 2015) - Score 8.0 (Eight Ball)
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More than 200,000 people in Brazil are on an organ transplant waiting list. To help lower that number we created an idea for ABTO (Brazilian Association of Organ Transplantation), in partnership with one of Brazil’s biggest football teams, Vitória: we offered an exclusive version of their official jersey with a detachable team badge. And during game substitutions, the first-team players literally donated the heart of the team from their uniforms to their substitutes. The idea was promoted through a fully integrated campaign, around the concept of: “WHEN THE GAME IS OVER FOR ONE PERSON, IT CAN CONTINUE FOR SOMEONE ELSE”.