Cannes Lions - Bronze Lion Industry Craft (Copywriting Print & Publishing)
The One Show - Merit Public Relations (Brand Voice)
Creativity "Pick of the Day"
AdAge "Creativity Top 5"
Grey Global Creative Council - Top #1 Idea of the Year
Caples Awards - Best in Show (Gold Writing)
Caples Awards - Silver PR
Caples Awards - Silver Print
Caples Awards - Bronze Healthcare
Creative Circle UK - Gold Writing All Mediums
Creative Circle UK - Gold Best Writing for Press
Creative Circle UK - Silver Media
Campaign UK
Bloomberg
Taxi
Yahoo! Finance

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Poor diets kill more people globally than tobacco and high blood pressure. To help fight this trend and promote a healthier diet, we partnered with Dole in a quirky way… Our idea was to fix fruit’s biggest PR disaster ever: the calamity of Original Sin. What if we could suggest a tiny tweak to the world’s most read book, replacing the forbidden ‘fruit’ in the Bible for any of today’s aberrations, like doughnuts. We sent an open letter with our plea to His Holiness Pope Francis, in his favourite newspaper (according to himself): La Repubblica. The letter ran in Italian and English on the International Fruit Day.

Tackling a serious issue with wit. Because today, more than ever, funny advertising shouldn’t be forbidden. Amen.

P.s.: for the case study’s VO, we commissioned this impressionist of God (a.k.a. Morgan Freeman). You’re welcome:)