Creativity "Pick of the Day"
Campaign UK "One of the most memorable ads from IKEA's 30 years history in the UK"
Adweek "Ad of the Day"
AdForum "Top 5" and "Editor's Pick"
The Drum "Ad of the Day" and 1st Place in their global "Creative Leaderboard"
Shots "Hot Shot"
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Trust me, but sometimes you need to do nothing before you do something great. In order to invite Britons to stay in more often and enjoy their living rooms, we brought to life a wild and wonderful creature who happens to spend most of its day at rest. Only springing into action when it’s fully recharged. Running for 4 consecutive years, Lion Man is one of IKEA’s most pop and effective campaigns in the UK to date. Besides TV & Cinema, there was also a digital platform with 9 short films and an interactive panorama to explore a living room (and a not so interactive Lion). In its launching year, the effort helped IKEA to achieve the greatest boost in awareness of any brand in the UK.