Wave Festival - Grand Prix Outdoor
Wave Festival - Gold Outdoor
Wave Festival - Bronze Direct
Cannes Lions - Shortlist Outdoor
The One Show - Merit Experiential Advertising
FIAP - Gold Promo
FIAP - Bronze Outdoor
El Sol - Bronze Promo
El Ojo de Iberoamerica - Bronze Outdoor
CCSP Brazilian Creative Club - Silver Outdoor
CCSP Brazilian Creative Club - In Book Promo
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Everyone has bought something at a discount, but what if we could get people to buy the discount itself? This was our idea for the launch of Peixe Urbano, the first collective-purchase site in Brazil. A brand which products are… discounts. Of up to 50%. We created a unique vending machine where the merchandise was real cash. And each banknote was sold for the half of its face value. The crowd went wild with the experiment, and the brand made an entrance.