Effie Awards - Gold
Cannes Lions - Bronze Lion Outdoor
Cannes Lions - Bronze Lion Media
Cannes Lions - 2 Shortlists PR
The One Show - Merit Integrated Campaign
The One Show - Merit Out of Home
Tomorrow Awards - Finalist
CCSP Brazilian Creative Club - Green Star (first recipient in this award's history)
CCSP Brazilian Creative Club - In Book Outdoor
CCSP Brazilian Creative Club - In Book Integrated Campaigns

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2010. Brazil was experiencing a huge economic growth, resulting in unprecedented consumerism in the Country. Akatu, an NGO for conscious consumption, wanted to alert about the impact of what we buy. We then created the ultimate extravagance: a fictional and inconsequent real estate venture built ON the beach sand itself (which is prohibited by law in Brazil btw…). People’s reactions were far from fictional though, and the idea not only got bolder with 4 more absurd real estate projects as it became a 13-minute news story in the most watched journalistic-entertainment TV show in Brazil, earning millions of dollars worth of media. Sparking a nationwide conversation around the issue.