Cannes Lions - Bronze Lion Industry Craft (Copywriting Print & Publishing)
The One Show - Merit Public Relations (Brand Voice)
Creativity "Pick of the Day"
AdAge "Creativity Top 5"
Grey Global Creative Council - Top #1 Idea of the Year
Caples Awards - Best in Show (Gold Writing)
Caples Awards - Silver PR
Caples Awards - Silver Print
Caples Awards - Bronze Healthcare
Creative Circle UK - Gold Writing All Mediums
Creative Circle UK - Gold Best Writing for Press
Creative Circle UK - Silver Media
Campaign UK
Bloomberg
Taxi
Yahoo! Finance
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Poor diets kill more people globally than tobacco and high blood pressure. To help fight this trend and promote a healthier diet, we partnered with Dole in a quirky way… Our idea was to fix fruit’s biggest PR disaster ever: the calamity of Original Sin. What if we could suggest a tiny tweak to the world’s most read book, replacing the forbidden ‘fruit’ in the Bible for any of today’s aberrations, like doughnuts. We sent an open letter with our plea to His Holiness Pope Francis, in his favourite newspaper (according to himself): La Repubblica. The letter ran in Italian and English on the International Fruit Day.
Tackling a serious issue with wit. Because today, more than ever, funny advertising shouldn’t be forbidden. Amen.
P.s.: for the case study’s VO, we commissioned this impressionist of God (a.k.a. Morgan Freeman). You’re welcome:)
Effie Awards Europe - Grand Effie
Effie Awards Europe - Gold FMCG
D&Ad - Wood Pencil Gaming Brand Integration
D&Ad - Shortlist Gaming Brand Partnership
D&Ad - Shortlist Direct Integrated
AdAge “The 30 Best Ads of 2021” #10 Pringles: Meet Frank
Business Insider "The hit campaign for Pringles that got 450 million media impressions"
Creative Circle UK - Gold Gaming Best Brand Partnership
Creative Circle UK - Gold Digital Best Digital Activation
Creative Circle UK - Silver Gaming Best Brand Integration
Creative Circle UK - Silver Digital Best Conceptual Idea
AdAge "Creativity Top 5 Live Podcast" (#1 in the Pre-Super Bowl week)
Campaign UK "How Pringles’ zombie escape broke rules in gaming and advertising"
Creativity "Pick of the Day"
Campaign UK "Ad of the Day"
Media Week Awards - Gold Best Use of Content over £250k, Silver Media Creativity, Bronze Media Idea £250k - £1m
The Drum Awards for Content - 3 Golds (Interactive Entertainment, Best Use of a Content Marketing Platform, Most Innovative Use of New Social Platforms)
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Pringles wanted to capture the attention of Europe’s frequently snacking gamers and prove its social powers to the gaming community. We brought the most antisocial character out of a real game and into the real world. He connected with millions of gamers and rose to fame, all before returning to his game for good as a more friendly character. The Pringles-fuelled zombie made it into the top ten most-watched streams globally, trended on Twitter in multiple countries and even generated his own fan art. Thanks to Frank, sales of Pringles increased 24.7%. The campaign was featured in numerous articles and publications, including the AdAge’s coveted list “The 30 Best Ads of the Year” at #10 in 2021.
Our character has since got a permanent seat in gaming culture, as an NPC that helps gamers thrive instead of trying to kill them off like in the past. Meet Frank in West of Dead. Available on XBOX, Steam and Playstation. Ads shot by "Skittles Man’s" director Conor Byrne.
D&Ad - Graphite Pencil Media (Use of Events)
D&Ad - Wood Pencil Media (Use of PR)
Cannes Lions - Bronze Lion PR (Lions Health)
Cannes Lions - 8 Shortlist (Health 3x, Promo 2x, PR, Media, Outdoor)
The One Show - Bronze Pencil Outdoor (Ambient)
The One Show - Merit Cross-Platform (Experiential Advertising)
The One Show - Merit Direct (Ambient / Environmental)
Clio Awards (Healthcare) - Silver Direct
Clio Awards - Bronze Out of Home
FIAP - Gold Innovation
FIAP - Silver PR
Wave Festival - Silver PR
Wave Festival - Bronze Promo
7+ GPC Leo Burnett (Milan, May 2015) - Score 8.0 (Eight Ball)
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More than 200,000 people in Brazil are on an organ transplant waiting list. To help lower that number we created an idea for ABTO (Brazilian Association of Organ Transplantation), in partnership with one of Brazil’s biggest football teams, Vitória: we offered an exclusive version of their official jersey with a detachable team badge. And during game substitutions, the first-team players literally donated the heart of the team from their uniforms to their substitutes. The idea was promoted through a fully integrated campaign, around the concept of: “WHEN THE GAME IS OVER FOR ONE PERSON, IT CAN CONTINUE FOR SOMEONE ELSE”.
D&Ad - Graphite Pencil TV & Cinema Campaigns
D&Ad - Wood Pencil Press Campaigns
Cannes Lions - Shortlist Press
The One Show - Merit TV & Cinema Single (Elevator)
London International Awards - Silver TV & Cinema Campaigns
El Sol - Gold TV & Cinema Campaigns
Wave Festival - Bronze TV & Cinema Campaigns
Wave Festival - Silver TV & Cinema Single (Elevator)
FIAP - Bronze TV & Cinema Campaigns
El Ojo de Iberoamerica - Bronze Press
CCSP Brazilian Creative Club - Bronze TV & Cinema Campaigns
Profissionais do Ano Rede Globo - Winner Sudeste Capitais Campaigns
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You know when you’re driving and that vehicle appears in your rear-view mirror out of the blue? Yeah, this idea is that scary…
A campaign to promote Volkswagen Side Assist. BOO!
D&Ad - Shortlist Casting (Children)
Creative Circle UK - Silver Film Craft Best Performance
Creative Circle UK - Silver Film Craft Best Casting
Creativity “Editor’s Pick”
Shots “A moving reminder to safeguard your kids.”
David Reviews "5 Stars"
British Arrows - 2x Nominations
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In this instalment of our journey with our brave friends at Vodafone Ireland to bring truthful stories about human connections to life, we promote the new Secure Net. And to show how its parental controls work, we present Vodafone not only protecting a school boy from digital malware, but also getting out of the way so the kid can make a true connection in real life. Directed by the brilliant James Rouse @ Biscuit Filmworks.
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With so many threats to our planet’s future (like conflicts, endangered species, pollution, deforestation, climate change…) the landscape of causes demanding our attention and help has hit a historic high (+ 40,000 according to the UN). How to remind people of the most important cause of all so they can prioritise it when making their donations? We showed what the world’s most high-profile activists prioritise over their urgent causes: children.
Campaign made with the Pototon Ale Burset :)
Lürzer's Archive - Print Ad of the Week
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Stunningly contorted legs hide upper bodies in full to convey the idea that contours can hide much more than you think. To promote the Braun epilator with fully flexible head.
Creativity "Pick of the Day"
Campaign UK "One of the most memorable ads from IKEA's 30 years history in the UK"
Adweek "Ad of the Day"
AdForum "Top 5" and "Editor's Pick"
The Drum "Ad of the Day" and 1st Place in their global "Creative Leaderboard"
Shots "Hot Shot"
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Trust me, but sometimes you need to do nothing before you do something great. In order to invite Britons to stay in more often and enjoy their living rooms, we brought to life a wild and wonderful creature who happens to spend most of its day at rest. Only springing into action when it’s fully recharged. Running for 4 consecutive years, Lion Man is one of IKEA’s most pop and effective campaigns in the UK to date. Besides TV & Cinema, there was also a digital platform with 9 short films and an interactive panorama to explore a living room (and a not so interactive Lion). In its launching year, the effort helped IKEA to achieve the greatest boost in awareness of any brand in the UK.
Creativity “Editor's Pick”
The Drum "Ad of the Week"
David Reviews Pick of the Day "A beautiful addition to a lovely canon of work by Grey London for the Irish network"
Shots
Campaign UK "Touching"
British Arrows 1x Nomination
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Reliability can be a funny thing: the more dependable something or someone is, the more invisible it sometimes becomes. So, to promote Vodafone's best connection to date, we shine a light on one of life’s most reliable connections. Reminding our audience to appreciate it, rather than take it for granted. The spot reinforces the brand's credentials on bringing human-led stories to its Irish audience. Directed by James Rouse @ Biscuit Filmworks.
D&Ad - Wood Pencil Writing for Advertising (Posters) Dont's Campaign
Cannes Lions - Bronze Lion Press (to Istanbul, to Barcelona)
Cannes Lions - Shortlist Outdoor (Don't Morse Code, Don't Smoke Signal)
The ADC Global (The Art Directors Club of New York) - Bronze Cube Press Refuel Campaign
The One Show - Merit Print & Outdoor Full Page or Spread Single Jeep Refuel To Barcelona
The One Show - Merit Print & Outdoor Full Page or Spread Single Jeep Refuel To Istanbul
The One Show - Merit Print & Outdoor Full Page or Spread Single Jeep Refuel To New York
Andy Awards - Bronze Press Refuel Campaign (to Istanbul, to Barcelona, to New York)
El Ojo de Iberoamerica - Bronze Press (to Istanbul, to Barcelona, to New York)
Wave Festival - Bronze Press Refuel Campaign (to Istanbul, to Barcelona, to New York)
Lürzer’s Archive - Print Ad of The Week (Don't Morse Code)
CCSP Brazilian Creative Club - In Book Press Refuel Campaign (to Istanbul, to Barcelona, to New York)
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In 2015 we launched the Jeep brand and their flagship car in Brazil, the Jeep Renegade. Which became the best-selling sports utility model in the Country within the same year. Here’s a selection of works we created at Leo Burnett Tailor Made to help do that.
Campaign UK "Ad of the Day"
Shots "An emotionally resonant reality of what a modern Ireland looks like"
Creativity "Editor's Pick"
The Drum "Ad of the Day"
The Drum "10 best ads of the week"
Lürzer's Archive
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This is the story of a long-distance relationship between a young Irish farmer and his old neighbour who works as a jewellery designer in London. Each Christmas, she comes back to visit her family in their hometown, and we see their relationship growing within those short but magical windows of time. The film spans many years, and in the end their story has an unlikely twist, highlighting that Vodafone customers can now live and work wherever they choose, knowing they can stay connected.
Effie Awards - Gold
Cannes Lions - Bronze Lion Outdoor
Cannes Lions - Bronze Lion Media
Cannes Lions - 2 Shortlists PR
The One Show - Merit Integrated Campaign
The One Show - Merit Out of Home
Tomorrow Awards - Finalist
CCSP Brazilian Creative Club - Green Star (first recipient in this award's history)
CCSP Brazilian Creative Club - In Book Outdoor
CCSP Brazilian Creative Club - In Book Integrated Campaigns
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2010. Brazil was experiencing a huge economic growth, resulting in unprecedented consumerism in the Country. Akatu, an NGO for conscious consumption, wanted to alert about the impact of what we buy. We then created the ultimate extravagance: a fictional and inconsequent real estate venture built ON the beach sand itself (which is prohibited by law in Brazil btw…). People’s reactions were far from fictional though, and the idea not only got bolder with 4 more absurd real estate projects as it became a 13-minute news story in the most watched journalistic-entertainment TV show in Brazil, earning millions of dollars worth of media. Sparking a nationwide conversation around the issue.
Campaign US "Dreamy spot for UK's most relevant brand"
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From Spring 2020, the NHS is changing the law around organ donation in England. A law that will help save hundreds of thousands of lives in the whole Country. But people can still opt out. We tried to touch their hearts then. So they are more likely to pass them on.
Wave Festival - Grand Prix Outdoor
Wave Festival - Gold Outdoor
Wave Festival - Bronze Direct
Cannes Lions - Shortlist Outdoor
The One Show - Merit Experiential Advertising
FIAP - Gold Promo
FIAP - Bronze Outdoor
El Sol - Bronze Promo
El Ojo de Iberoamerica - Bronze Outdoor
CCSP Brazilian Creative Club - Silver Outdoor
CCSP Brazilian Creative Club - In Book Promo
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Everyone has bought something at a discount, but what if we could get people to buy the discount itself? This was our idea for the launch of Peixe Urbano, the first collective-purchase site in Brazil. A brand which products are… discounts. Of up to 50%. We created a unique vending machine where the merchandise was real cash. And each banknote was sold for the half of its face value. The crowd went wild with the experiment, and the brand made an entrance.
CCSP Brazilian Creative Club - Gold Radio
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How could we prove that Bradesco Insurance has the most efficient customer service? By exposing the audience to the worst customer service in an entertaining way. Our idea was to create a phone call to a fictitious insurance provider where a customer in need of a tow truck is put on hold for one hour. How? We placed snippets of the call between songs of hour-long-programs devoted to playing music free from ad breaks. And U2, Dire Straits, Queen and some other dudes did the rest for us. For free. The idea was aired in large scale on the biggest radio stations of the Country.
CCSP Brazilian Creative Club - Gold TV & Cinema
Profissionais do Ano Rede Globo - Finalist
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This film is the register of an actual experience. To promote Banco Real’s positioning, ”The bank of your life”, we used a simple device: family photos. First, we found an actual customer of the bank to star our film. With one little detail: she didn’t know what exactly she had been selected for. We then secretly hand-picked, with the help of her family members, some pictures of her personal archive. And finally, we brought the woman to this warehouse where she was surprised by gigantic printed versions of the photos we had chosen, which were displayed in chronological order from her childhood to her adult life. Her reaction was supposed to become our film… And she invited us to an unfiltered and magical ride throughout her life. The experiment debuted during TV prime time in an ambitious 2-minute version, causing an unprecedented national commotion for any brand in Brazil.
D&Ad - Graphite Pencil Outdoor
The One Show - Merit Outdoor
Wave Festival - Bronze Press
FIAP - 2x Bronze Press
CCSP Brazilian Creative Club - In Book Press
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Your car's parking sensor beeps louder to make you imagine the worst. So you can avoid the worst. A campaign to promote the new Voyage’s feature.
Cannes Lions - Bronze Lion Press
Wave Festival - Silver Press
Wave Festival - Silver Outdoor
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The A6 allroad quattro is one of the most luxurious Audi cars. But it is also an off-road model. How to encourage potential clients to buy such an expensive car and put it into muddy-nature unapologetically? We used a universal truth: the closer you get to nature in big cities, the higher the real estate prices turn. We connected this logic to our car. Luxury has everything to do with nature.
AB InBEV \ THE BEER WITH A UKRAINIAN HEART
The story of when AB InBEV brewed Ukraine’s most loved beer in exile, to help Ukrainians at home.
Cannes Lions - Bronze Lion Brand Experience & Activation
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VISA \ KNIFE
Installment buying is a big thing in Brazil. And with Ourocard one can split purchases in up to 48x. We created a digital film parodying the 80’s classic-hard-selling Ginsu knives infomercial in which the knives were promoted as if they were as sharp as samurai swords, splitting virtually any object. But we used credit cards instead of knives. Our film went viral, earning nearly 4 MM views overnight.
El Sol - Bronze
El Ojo de Iberoamerica - Bronze
CCSP Brazilian Creative Club - In Book Other Screen Films
https://www.youtube.com/watch?v=ckcyGSLvwkI
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AUDI \ AUDI COLLECTION
Cannes Lions - Silver Lion Press (Craft Art Direction)
FIAP - Bronze Press
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VOLKSWAGEN \ HUMAN CRASHES
D&Ad - Wood Pencil Crafts for Advertising Photography
El Ojo de Iberoamerica - Bronze Press
Clio Awards - Shortlist Press
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AKATU \ MORE IS LESS
The One Show - Merit Out of Home (Posters)
The One Show - Merit Design (Posters)
Cannes Lions - Shortlist Outdoor (Posters)
CCSP Brazilian Creative Club - In Book Press
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BRASIL KIRIN \ FOR THOSE WHO DON’T NEED ALCOHOL
The One Show - Bronze Pencil Print & Outdoor Full Page or Spread Campaign
The One Show - Merit Print & Outdoor Collateral Posters Campaign
Lürzer’s Archive - Print Ad of The Week (Doll)
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ASPIRIN \ VASE
Cannes Lions - Shortlist Outdoor
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VOLKSWAGEN \ REPELLENT
We created a mosquito repellent and promoted it as if it were a fancy French fragrance through many platforms. An integrated non-traditional approach to promote Touareg’s “Luxurious and off-road” positioning.
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VOLKSWAGEN \ 90º PARK ASSIST
Premio Abril Print Grand Prix - Finalist
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VISA \ FIFA WORLD CUP GLOBAL CAMPAIGN
Global campaign to promote the 2014 FIFA World Cup in Brazil.
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FUJI \ OLD HANDS
Cannes Lions - Shortlist Outdoor
CCSP Brazilian Creative Club - In Book
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VOLKSWAGEN \ EXTENDED WARRANTY
Digital + print & publishing effort to launch the new Golf GTI with 220 hp. Why someone would want a car so fast? Yeah baby, to overtake the slowpokes. With this in mind, we created a quirky extended warranty on one tiny, but essential, part of the new VW’s model: left turn signal light bulbs.
Lürzer’s Archive
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AUDI \ CORNERING LIGHTS
Wave Festival - Bronze Press
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BRAUN \ UNFINISHED JOBS
Lürzer’s Archive
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ESSO \ FLANNEL COVER: AN AD TO KEEP
Cannes Lions - Silver Lion Media
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